Business and Institutional Marketing Coursework - 1

Business and Institutional Marketing - Coursework ExampleThe last a few(prenominal) decades witnessed dramatic growth in information technology and currently it has become one of the most robust industries in the world. Since the IT sector has a high set out of productivity, particularly in the industrially developed world, it plays a great role in driving the overall global economic growth. Economies of scale influence both consumers and enterprises to increase the demand for IT products and services and this situation in turn contributes to the rampant growth of IT sector. Nowadays, information technology as well as hardware and package associated with IT sector have become an integral part of almost all global industries (Economy Watch 2010). Since information technology is potential enough to reduce the represent of production to a clear extent, every major company tends to acquire IT products and services despite the implementation costs. Dell, Inc. and IT industryDell, Inc. is a Texas based American transnational IT corporation which deals with the development and sales of IT products and services. Currently, Dell is one of the worlds largest technological corporations with a potential of more than 103,300 employees (Dell, 2011). The company has been ranked at forty-first in the Fortune 500 list. Development of customer base and mergers and acquisitions are the major expansion strategies of Dell and its major mergers and acquisitions include Alienware (2006) and Perot Systems (2009). As of 2009, the companys product lines include personal computers, data storage devices, computer peripherals, and software. The Dell is well known in the IT industry for its innovativeness in supply chain trouble and e-commerce sector.